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PinkBananaBiz.com Articles
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.GAY Is Good – Official Domain Launch Brings Historic LGBTQ Online Representation
September 16, 2020
New .gay domains now available will proudly signify more inclusive and safer online spaces - Domain registry Top Level Design today announced the public launch of top-level domain (TLD) “.gay”, enabling consumers, businesses and registrars to join together online in a new way – taking up the banner in honor of every LGBTQ pioneer who helped pave the way, from the first Pride march 50 years ago, to...
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What Happened When a CEO Came Out as Transgender
September 14, 2020
Wynne Nowland’s life-changing transition stirred surprise, support and new challenges at the company she runs.
| New York City, NY ARTICLES
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| Business ARTICLES
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| TRANS
What LGBTQI women want from advertisers
September 12, 2020
Facebook is here to drive business equality for LGBTQI women, providing an insight into what we want from brands... Cast your mind all the way back to April earlier this year and you might remember a little event that happened by the name of Lesbian Visibility Week. It was a week of…
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| Lesbian
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#ILoveGay Today’s “Voices of LA”
September 02, 2020
#ILoveGay “Voices of LA” showcases some of LA's LGBTQ+ creativity, featuring and bringing together some of those amazing LGBTQ+ voices from Southern California. Join us as we explore the best in us, the global LGBTQ+ community, as part of #ILoveGay “Voices of LA”.
| Sacramento, CA ARTICLES
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| #GaySacramento
| @IloveGaySAC
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How Subaru created the blueprint for selling cars to LGBTQIA+ consumers
August 06, 2020
In the 90s Subaru ran one of the most progressive ad campaigns. Daring to be different, it laid the blueprint for future all future LGBTQI+ marketing.
| Automotive ARTICLES
| Automotive HUB
| #GayWheels
| @ILoveGayAuto
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Queer to Stay: An LGBTQ+ Business Preservation Initiative
July 23, 2020
HRC and Showtime aim to help support and preserve businesses that serve the LGBTQ+ community with a focus on LGBTQ+ people of color, women and the transgender community.
| Business ARTICLES
| Business HUB
| #LGBTBiz
| @ILoveLGBTBiz
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StartOut and Socos Labs announce the launch of the Pride Economic Impact Index
July 15, 2020
The goal of the SPEII is to quantify the unrealized potential of “out” high-growth LGBTQ+ entrepreneurs, for the benefit of the US economy at large.
| Events ARTICLES
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| #GayEvents
| @ILoveLGBTPride
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How Brands Can Appeal To The LGBTQ Community Through An Intersectional Lens
July 07, 2020
The Black Lives Matter movement and the Pride movement share the same foundations: they're both movements against the systematic oppression of marginalized groups. Here's how brands can appeal to the LGBTQ community through an intersectional lens.
| Business ARTICLES
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New LGBTQ Community Survey Reveals Brands Supporting LGBTQ Equality “More Important Than Ever”
July 03, 2020
Apple, Disney, Nike, some of the brands doing the best with LGBTQs; Ability to respond to Covid-19, a top concern; Majority will vote in November elections and are stressed out
| Business ARTICLES
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The big business of LGBTQ+ Pride as it goes virtual
June 03, 2020
With many Pride events moving to virtual platforms, many are wondering how the community will find the support it needs.
| New York City, NY ARTICLES
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| #GayNYC
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| Pride ARTICLES
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| Business ARTICLES
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'Less tangible for brands': Marketers pull back from Pride Month sponsorships
June 02, 2020
Pride Month has become an economic engine, with brands pouring money into sponsorships for the many celebrations that normally take place nationwide. But with lockdown orders still in effect in many states, Pride Month in 2020 will be far different.
| New York City, NY ARTICLES
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| Pride ARTICLES
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| Events ARTICLES
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Study: Seeing LGBTQ+ People in Ads, Media Makes Viewers More Accepting
May 28, 2020
A new survey from GLAAD and Procter & Gamble underscores the importance of visibility.
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How to stay relevant with the LGBTQ+ community in uncertain times
May 27, 2020
For companies wanting to support the LGBTQ+ community, you are most welcomed. We need your partnership—truly! But, please consider some advice before jumping into the mix.
| Business ARTICLES
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| #LGBTBiz
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'Community first, product second': Pride campaigns kick off in beauty
May 22, 2020
Pride is now an established marketing opportunity for consumer brands across sectors, and Pride-themed promotions have begun to trickle in from beauty brands even without physical parades this year.
| Pride ARTICLES
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| #GayPride
| @ILoveLGBTPride
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| Style & Fashion ARTICLES
| Style & Fashion HUB
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#PridePledge Asks Brands to Pivot LGBTQ Budgets for Covid
May 20, 2020
Influencer Ashlee Marie Preston says brands often spend millions in June—funds that are needed now more than eve.
| Pride ARTICLES
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