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PinkBananaBiz.com Articles
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New LGBTQ Community Survey Reveals Brands Supporting LGBTQ Equality “More Important Than Ever”
July 03, 2020
Apple, Disney, Nike, some of the brands doing the best with LGBTQs; Ability to respond to Covid-19, a top concern; Majority will vote in November elections and are stressed out
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The big business of LGBTQ+ Pride as it goes virtual
June 03, 2020
With many Pride events moving to virtual platforms, many are wondering how the community will find the support it needs.
| New York City, NY ARTICLES
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| Pride ARTICLES
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'Less tangible for brands': Marketers pull back from Pride Month sponsorships
June 02, 2020
Pride Month has become an economic engine, with brands pouring money into sponsorships for the many celebrations that normally take place nationwide. But with lockdown orders still in effect in many states, Pride Month in 2020 will be far different.
| New York City, NY ARTICLES
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| Pride ARTICLES
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| Events ARTICLES
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Study: Seeing LGBTQ+ People in Ads, Media Makes Viewers More Accepting
May 28, 2020
A new survey from GLAAD and Procter & Gamble underscores the importance of visibility.
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How to stay relevant with the LGBTQ+ community in uncertain times
May 27, 2020
For companies wanting to support the LGBTQ+ community, you are most welcomed. We need your partnership—truly! But, please consider some advice before jumping into the mix.
| Business ARTICLES
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'Community first, product second': Pride campaigns kick off in beauty
May 22, 2020
Pride is now an established marketing opportunity for consumer brands across sectors, and Pride-themed promotions have begun to trickle in from beauty brands even without physical parades this year.
| Pride ARTICLES
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| Style & Fashion ARTICLES
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#PridePledge Asks Brands to Pivot LGBTQ Budgets for Covid
May 20, 2020
Influencer Ashlee Marie Preston says brands often spend millions in June—funds that are needed now more than eve.
| Pride ARTICLES
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Ruth Hunt: ‘At university I found other girls who liked girls, cheap alcohol and smoking’
May 17, 2020
The LGBTQ+ campaigner, 40, talks about growing up gay, becoming a baroness and still longing for a cigarette
| London, UK ARTICLES
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Meet Tuvia Borok – The Goldman VP Who Won’t Stop Making Change
May 13, 2020
Tuvia Borok was at the top of his game when he fractured his C1 spine. The following year, he ran an Ironman.
| London, UK ARTICLES
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New Jersey Spotlight: Cathy Renna
May 04, 2020
“At the end of the day, I really see myself as a storyteller, or someone who helps other people tell their stories. I get those stories out there to help the public think differently”. This week we had the privilege to speak with queer media and PR expert, Cathy Renna. Renna worked as a News Media Director at GLAAD for
| Newark, NJ ARTICLES
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Anti-paywall Gay Times CEO unveils membership scheme amid coronavirus
April 27, 2020
When Gay Times chief executive Tag Warner made a promise never to go behind a paywall, he could not have predicted that a global pandemic and subsequent ad spend drought would put his lofty commitment at odds with the very practical reality that Gay Times would need more revenue from readers in order to see the other side. His compromise is the launch of a new membership scheme called Gay Times+.
| London, UK ARTICLES
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Startup Canada Podcast: empowering by including with Darrell Schuurman
April 16, 2020
Schuurman is an advocate for affecting social change through the economic empowerment of LGBT+ entrepreneurs.
| Toronto, ON ARTICLES
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Belgian Pride creates ‘diversity scan’ for pinkwashing corporate sponsors
March 12, 2020
Any companies wishing to take part in Belgian Pride must now undergo a "diversity scan" to be carried out by two non-profit organisations.
| Brussels, Belgium ARTICLES
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| Pride ARTICLES
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Grindr’s China Owner Sells Gay Dating App for $600 Million
March 07, 2020
The Chinese owner of gay dating app Grindr has reached a deal to offload one of the world’s largest LGBT social platforms, a year after U.S. regulators pressed for disposal over national security concerns.
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A Target Ad Celebrating Inclusion And Representation Hits The Bullseye
March 05, 2020
Research shows that 70% of Millennials are more likely to choose one brand over another if that brand demonstrates inclusion and diversity in terms of its advertising.
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