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PinkBananaBiz.com Articles
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Introducing The Queer Cannabis Club: The Industry’s First LGBTQ-Led Consortium
January 26, 2022
Founded by Farnsworth Fine Cannabis, the new nonprofit debuted at Aspen Gay Ski Week.
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Marketing the Rainbow: 4 reasons to put your diversity into practice (plus two bonus reasons)
January 24, 2022
This article is a result of Alfred Verhoeven's PhD Research Marketing the Rainbow, in which he looks at the reasons why and ways how brands and organizations have targeted the LGBT consumers.
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Case Study: Rainbow Vodkas
January 22, 2022
The vodka brands have been competing for rainbow attention for decades. One reason for the success of alcoholic drinks in the LGBT market is the higher consumption of alcohol in this group - and unfortunately also the higher prevalence of alcoholism. Another is the preference for more luxury, hence expensive drinks. Finally, due to the limited distribution methods of alcoholic beverages, the resul...
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Case Study: IKEA
January 15, 2022
The Swedish global brand has used all elements of the LGBT spectrum (and more) in their campaigns, often in a positive way show to their support, but sometimes in a 'funny' way, that was perceived as hurtful. In any case, it was noticed, both by the community as well as the conservative right
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Dana Piccoli to manage News Is Out: A Queer Media Collaborative
January 13, 2022
The experienced writer, editor and content strategist will manage LMA/LMF's sixth collaborative, with initial funding from the Google News Initiative Innovation Challenge.
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Marketing the Rainbow: The Rules of Market Segmentation
January 13, 2022
In the battle to find more customers and make more profit, companies have defined new market segments that they believe deserve special attention. One of those segments seems to be the LGBT consumer. But is that a target group that falls within the rules?
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Fast Moving Consumer Goods and the LGBTQ+ Consumer
January 10, 2022
In FMCG the average spend per transaction is relatively low, but the repeat purchase can be high, so the total share of wallet can still be substantial if you are able to build a loyal consumer base.
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Case Study: Stolichnaya
December 31, 2021
"Stoli is working hard to celebrate the past, to educate the present and make changes for the future," says Gallineaux. In the period 2012-2017 alone, Stoli donated more than $1,000,000 and offered product and on-site event support to over 30 national and local LGBT and ally associations.
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Stonewall’s First Christmas Campaign ‘Proud Mistletoe’ Calls Attention to Homophobia
December 20, 2021
According to the UK Government’s National LGBT Survey, 40% of respondents experienced a negative incident in the 12 months before the survey. That number jumps up to rising to 54% for trans people.
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Sex Apps for Gay Men Join Forces to Fight Online Insults
December 09, 2021
A San Francisco-area group that pushes for healthier internet behavior aims to show that being mean isn’t sexy and can lead to mental anguish and unsafe sexual encounters.
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LGBT Chamber expands into western Mass.
December 08, 2021
LGBT community leaders and small business owners gathered on Tuesday to welcome the Massachusetts LGBT Chamber of Commerce as it expands into the western half of the state.At a press conference in the Keystone Mill building o
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Dallas Voice, 6 other publications join just-launched Word Is Out project
November 18, 2021
Dallas Voice is one of six LGBTQ publications that will be participating in the newly-launched project Word Is Out: The Queer Media Collaborative, a new LGBTQ media venture being funded initially by the Google News Initiative Innovation Challenge. Local Media Foundation announced the launch of the new project on Tuesday, Nov. 16. Nancy Lane, CEO […]
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“Inclusion Is in Our Ethos” — a Q&A with Civil Jewelry Founder Blakely Thornton
October 23, 2021
Today we’re talking with Blakely Thornton, the founder of Civil Jewelry, an inclusive and sustainable custom jeweler. Daylight is proud to partner with Civil through our Merchant Rewards Program, which gives you up to 10% cash back for spending at LGBTQ owned and allied businesses. Daylight: Tell us a little about your business and what […]
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LGBTQ+ Publisher Gray Jones Launches Vacationer for Tourism
October 07, 2021
The publication aims to explore the world of LGBTQ+ travel that other media in the space has traditionally ignored.
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Cathedral City's viral 'Old Gays' meet LGBTQ youth where they are: TikTok
September 26, 2021
Four friends become internet sensations with 2.5 million followers on TikTok, including Rihanna, Drew Barrymore and Oprah Winfrey.
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