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PinkBananaBiz.com Articles
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Over the Rainbow: How Brands Can Take Action with Advertising Beyond Pride Month
July 20, 2021
LGBTQ+ consumers want brands to expand inclusive messaging throughout the year, which can help advertisers build ongoing connections with the community.
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LGBTQ journalists association honors 'National Coming Out Day' project
July 15, 2021
Alex Biese led a National Coming Out Day video project that the NLGJA honored with the Excellence in Multimedia Award.
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4 Post-Pandemic Lessons From LGBTQ+ Small Business Owners
July 02, 2021
Here's what you need to understand their pandemic situation and how we can all move forward together
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Tip of the Day: Post Your Press Release On Your Site or Blog
June 26, 2021
Do you have a story you'd like to share with the world? Don't just send a press release out and hope the story gets covered. Post the story on your website, or a blog that's integrated with your website. Be sure to include some nice imagery, and if there are high-res photos and/or video, link to them in this story as well.
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Introducing #ILoveGay Iowa... part of the #ILoveGay Network
June 24, 2021
We recently wrote a blog post summarizing some of our #ILoveGay work in Iowa, in partnership with Tim Nedoba of GoGuide Iowa and Coralville Pride. This summary provides a pretty good overview of what #ILoveGay offers globally as well... With a focus on just the LGBTQ+ community throughout the state, #ILoveGay Iowa is a new type of media company that brings to the forefront the voices of both LGBTQ...
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Matt Skallerud - #ILoveGay Today
June 19, 2021
My guest today is Matt Skallerud, the President and Founder of Pink Media; a revolutionary company that specializes in LGBTQ+ online marketing. Back in 1995 when the internet was just in its infancy, Matt launched GayWired.com, which quickly skyrocketed to become one of the top 3 LGBTQ website
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No ivory tower: Gay Times is evolving how it speaks to its audience
June 15, 2021
As Gay Times launches its new band of influencers – the GT133 – into the limelight in time for Pride, it is also seeking to transform how it speaks to its audience. The GT133 may be starting on TikTok, but the radical change they represent to the brand will extend far beyond one social network.
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For over 35 years, Rosanna Durruthy has advocated for a more inclusive corporate America as an openly queer leader
June 15, 2021
Now, as LinkedIn's head of diversity, she's clearing the path for other LGBTQ professionals... Durruthy spoke to Insider about the trials and triumphs of her ascension to corporate America and how she's building a more inclusive culture at LinkedIn.
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How to engage Gen Z during Pride Month and beyond
June 11, 2021
Younger audiences are identifying as LGBTQIA+ in higher numbers—and the expectations for messages that embrace complex gender identities is changing rapidly. Many brands are eager to show their support for the LGBTQIA+ community this June during Pride month. A new study from Horowitz Research suggests that it will be critical for brands to be present […]
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CBSN Pride Month: LGBTQ journalists shaping news coverage
June 10, 2021
Watch "CBSN Pride Month: LGBTQ journalists shaping news coverage", a CBSN video on CBSNews.com. View more CBSN videos and watch CBSN, a live news stream featuring original CBS News reporting.
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LGBTQ journalists bring perspective to news coverage
June 10, 2021
Journalists like Reuters executive editor Gina Chua are reshaping the way news organizations cover the LGBTQ community. She joins CBSN's Tanya Rivero to talk about her decision to share her story and the role her identity plays in covering LGBTQ issues.
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Ralph Lauren Case Study
June 09, 2021
Ralph Lauren Corporation (RL) is an American fashion company, known for products in four categories: apparel, home, accessories, and fragrances. The Company's brands include Chaps, Lauren, Polo, Double RL, up to the full luxury Ralph Lauren Purple Label and Ralph Lauren Collection brands. The company is headquartered in New York City, and founded in 1967 by American fashion designer Ralph Lauren. ...
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Suze Orman: ‘Being Gay Has Been the Foundation of My Success’
June 09, 2021
In honor of Pride Month, the 69-year-old personal finance icon talks about growing up gay, breaking into the male-dominated finance industry, and her 20-year relationship with her wife.
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McDonald's doubles down on inclusivity with multichannel Pride push
June 05, 2021
The chain's latest investments in DEI include a virtual celebration on LGBTQ+ TV network Revry and sponsorships in Out Magazine.
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Case Study: Queer beer
June 05, 2021
Queer beers? How can a beer be queer, or gay? Like with "gay wines", there are a number of brands that have positioned themselves as particularly gay-friendly. And I do not mean Heineken, Budweiser, Miller or the other big boys who started to target the gay and lesbian consumers in the 90s.
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