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July 20, 2021

Blog

Over the Rainbow: How Brands Can Take Action with Advertising Beyond Pride Month
LGBTQ+ consumers want brands to expand inclusive messaging throughout the year, which can help advertisers build ongoing connections with the community.

July 15, 2021

Blog

LGBTQ journalists association honors 'National Coming Out Day' project
Alex Biese led a National Coming Out Day video project that the NLGJA honored with the Excellence in Multimedia Award.

July 02, 2021

Blog

4 Post-Pandemic Lessons From LGBTQ+ Small Business Owners
Here's what you need to understand their pandemic situation and how we can all move forward together

June 26, 2021

Blog

Tip of the Day: Post Your Press Release On Your Site or Blog
Do you have a story you'd like to share with the world? Don't just send a press release out and hope the story gets covered. Post the story on your website, or a blog that's integrated with your websi...

June 24, 2021

Blog

Introducing #ILoveGay Iowa... part of the #ILoveGay Network
We recently wrote a blog post summarizing some of our #ILoveGay work in Iowa, in partnership with Tim Nedoba of GoGuide Iowa and Coralville Pride. This summary provides a pretty good overview of what ...

June 19, 2021

Blog

Matt Skallerud - #ILoveGay Today
My guest today is Matt Skallerud, the President and Founder of Pink Media; a revolutionary company that specializes in LGBTQ+ online marketing. Back in 1995 when the internet was just in its infancy, ...

June 15, 2021

Blog

No ivory tower: Gay Times is evolving how it speaks to its audience
As Gay Times launches its new band of influencers – the GT133 – into the limelight in time for Pride, it is also seeking to transform how it speaks to its audience. The GT133 may be starting on TikTok...

Blog

For over 35 years, Rosanna Durruthy has advocated for a more inclusive corporate America as an openly queer leader
Now, as LinkedIn's head of diversity, she's clearing the path for other LGBTQ professionals... Durruthy spoke to Insider about the trials and triumphs of her ascension to corporate America and how she...

June 11, 2021

Blog

How to engage Gen Z during Pride Month and beyond
Younger audiences are identifying as LGBTQIA+ in higher numbers—and the expectations for messages that embrace complex gender identities is changing rapidly. Many brands are eager to show their suppor...

June 10, 2021

Blog

CBSN Pride Month: LGBTQ journalists shaping news coverage
Watch "CBSN Pride Month: LGBTQ journalists shaping news coverage", a CBSN video on CBSNews.com. View more CBSN videos and watch CBSN, a live news stream featuring original CBS News reporting...

Blog

LGBTQ journalists bring perspective to news coverage
Journalists like Reuters executive editor Gina Chua are reshaping the way news organizations cover the LGBTQ community. She joins CBSN's Tanya Rivero to talk about her decision to share her story and ...

June 09, 2021

Blog

Ralph Lauren Case Study
Ralph Lauren Corporation (RL) is an American fashion company, known for products in four categories: apparel, home, accessories, and fragrances. The Company's brands include Chaps, Lauren, Polo, Doubl...

Blog

Suze Orman: ‘Being Gay Has Been the Foundation of My Success’
In honor of Pride Month, the 69-year-old personal finance icon talks about growing up gay, breaking into the male-dominated finance industry, and her 20-year relationship with her wife.

June 05, 2021

Blog

McDonald's doubles down on inclusivity with multichannel Pride push
The chain's latest investments in DEI include a virtual celebration on LGBTQ+ TV network Revry and sponsorships in Out Magazine.

Blog

Case Study: Queer beer
Queer beers? How can a beer be queer, or gay? Like with "gay wines", there are a number of brands that have positioned themselves as particularly gay-friendly. And I do not mean Heineken, Bu...

June 04, 2021

Blog

Telling LGBTQ+ stories in commercial photography
Consumers crave authentic and relatable LGBTQ+ stories from the companies they support, and many brands are showing their support through inclusive visuals.

May 27, 2021

Blog

Macy's Honors National LGBTQ Pride Month
It's time to celebrate with Pride + Joy, as Macy's (NYSE:M) kicks-off National Pride Month in support of its LGBTQ colleagues, customers and communities. This June, Macy's annual national Pride + Joy ...

May 26, 2021

Blog

SNL’s Latest Pride Month Skit Is a Must-Watch for HR and Marketing Professionals
For Pride Month, SNL brilliantly skewered what critics have long said has frequently been an off-message, corporate-sponsored saga for years.

May 19, 2021

Blog

Booz Allen selects Jon Muñoz as new diversity, equity and inclusion chief
Booz Allen Hamilton has tapped a new exec to lead its venerated diversity and inclusion efforts. The McLean consulting giant lured him over from Hilton.

May 18, 2021

Blog

Are you practicing Socialist Media?
Are you a "Social Capitalist" or a "Social Socialist"? When you post, are you only asking, "what's in it for me?" or are you asking, "what's in it for us?" By &...

May 13, 2021

Blog

P&G and GLAAD Announce “The Visibility Project” and Release New Research to Advance LGBTQ Visibility in Advertising
P&G commits more than $1 million over three years and partners with GLAAD to bring together brands and agencies working to advance LGBTQ inclusion in advertising... New GLAAD and P&G study of ...

May 10, 2021

Blog

How Bliss tapped into TikTok for its Gen-Z evolution
Following a 2018 rebrand, Bliss has set its sights on a younger audience with big investments in TikTok.

May 05, 2021

Blog

Marketing The Rainbow: Case Study - Gay Wines
In the last two decades, competition in the beverage sector switched between beers, soft drinks, wine coolers and stronger liquids. Wine only joined this circus later. As American attitudes towards ga...

May 04, 2021

Blog

‘It Gets Better’ Gets New Leadership
The world’s largest storytelling effort to empower LGBTQ youth is elevating marketing guru Paul Dien to president and chair of its board of directors, replacing attorney Seth Levy.

Blog

‘Championing the people you don’t see enough’: Q.Digital relaunches LGBTQ+ pub Into for Gen Z, BIPOC audiences
After being shut down by Grindr in January 2019, Into was acquired by Q.Digital which will relaunch with a Gen Z and BIPOC focus on May 3.

April 29, 2021

Blog

Corporate Activism on Voting Rights Echoes Role in LGBTQ Battles
In the fight over North Carolina’s “bathroom bill” and now, business leaders acted on what they saw as a moral rather than typical political issue. 

April 15, 2021

Blog

Hyundai Extends Support for the LGBTQ Community with Several Partnerships in 2021
All-New 60-second Hyundai Commercial Celebrates the LGBTQ Community... Hyundai is the Presenting Sponsor of the 32nd Annual GLAAD Media Awards and the Official Automotive Sponsor of 2021 Outfest Fusio...

April 09, 2021

Blog

Jordan Summers: Inspiring a Ripple Effect of Inspirational LGBT+ Leadership
...Jordan Summers, the program manager at Reaching Out MBA, Inc, the biggest organization supporting the LGBT+ MBA community. Let’s see what she has to say!

April 08, 2021

Blog

Marketing The Rainbow Case Study: Express
Express is a "fashion-forward apparel brand whose purpose is to create confidence and inspire self-expression. At Express, we believe that everyone should dream big and dress accordingly."

April 05, 2021

Blog

Paul Schindler, ‘Gay City News’ Editor in Chief, Retires. But He Still Wants the Story.
Paul Schindler, just-retired editor in chief of New York’s “Gay City News,” on 25 years of tough reporting, LGBTQ media’s battle to survive, and the stories he still wants to tell.

April 04, 2021

Blog

Marketing The Rainbow Case Study: Pantene
For a number of years, Pantene has been working with the transgender and non-gender conforming community to, as they call it “increase awareness on the power of hair and advance its mission to create ...

March 25, 2021

Blog

Pantene doubles down on support for transgender youth after backlash to ad featuring LGBTQ family
Pantene made waves on social media recently for releasing its latest Pantene Pro-V commercial, which features a young transgender girl and her lesbian mothers. Transphobia has no place in our world or...

March 11, 2021

Blog

MASTERCLASS Gnetwork360 :: Connecting People, Building Communities
MasterClass 2021 is an inspiring and top-level learning experience. It is aimed at both beginners and experts, students, professionals, and entrepreneurs who consider LGBTQ inclusion an essential valu...

March 04, 2021

Blog

Science diversified: Queer perspectives on research
Capturing the experiences of LGBTQ+ researchers and their communities can benefit the scientific enterprise.

March 03, 2021

Blog

Meet the Gay Publisher Behind 'Playgirl Magazine's Bold Relaunch
"There was no way I was going to let [Playgirl Magazine] go," Jack Lindley Kuhns says of the revamp.

Blog

Sarah McBride on Trans Rights, Her Historic Election and U.S. History
The 30-year-old Delaware state senator became the highest-ranking openly trans official in the country in November. But it’s how she speaks about the broader fight for equality that really se…

February 24, 2021

Blog

One in 10 LGBT Americans Married to Same-Sex Spouse
About one in 10 LGBT adults in the U.S. are married to a same-sex spouse, and a slightly smaller proportion have a same-sex domestic partner.

Blog

LGBT Identification Rises to 5.6% in Latest U.S. Estimate
Gallup finds 5.6% of U.S. adults identifying as lesbian, gay, bisexual or transgender, with the majority of them saying they are bisexual.

Blog

1 in 6 Gen Z adults are LGBT, Gallup survey shows. And this number could continue to grow.
More than half of LGBT adults identify as bisexual, and women are more likely than men to be bisexual, new Gallup survey data shows.

February 19, 2021

Blog

DeepMind researchers say AI poses a threat to people who identify as queer
Researchers say the impact of AI on people who identify as queer is underexplored, which poses a threat to their health and privacy.

February 02, 2021

Blog

New Podcast - LGBTQ+ Expert Panel Series: Focused on Podcasting
Our panel included several individuals who are currently operating successful podcasts online, including Daryn Carp & Liz Culley (Scissoring Isn't A Thing), Alexander Rodriguez (On The Rocks With ...

February 01, 2021

Blog

Black LGBTQ Community Survey 2020-2021
Observations, Perspectives and Commentary by Study Partners - Community Marketing & Insights (CMI) and the Center for Black Equity (CBE) partnered on an initial study of the Black LGBTQ community ...

January 21, 2021

Blog

Unilever's ambitious new plan for fighting social inequity includes more diverse advertising
Wide-ranging directives around inclusion and climate change come as the company reportedly preps a significant international media-buying review. 

January 19, 2021

Blog

New York just became the biggest city to make LGBT-owned businesses eligible for billions in government contracts for minority entrepreneurs
"This is, without a doubt, a major win for LGBT businesses," said Justin Nelson, the president and cofounder of the National LGBT Chamber of Commerce.

January 15, 2021

Blog

Lanaya Irvin Named CEO of Coqual
Coqual, the 17-year-old think tank that studies diversity, equity, and inclusion and advises many of the world’s largest corporations, has announced that Lanaya Irvin will assume the role of CEO effec...

Blog

Representation Matters - Yuval David
The director of “Wonderfully Made — LGBTQ+R(eligion)” is on the cover of Rage Monthly.  In the accompanying article, Yuval discusses the importance of representation within entertainment and media.

January 06, 2021

Blog

Why Don’t Advertisers Target Queer Women?
A recurring perception of queer and lesbian-identified women in the United States is that they don’t buy anything. Unlike their queer male counterparts, many advertisers aren’t looking to court a lesb...

December 27, 2020

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December 18, 2020

Blog

Gen-Z is increasingly opting for brands that support the LGBTQ community, talk about mental health and stand for a bigger cause
Viral Fission’s survey base consisted of around 10,000 + respondents pan India. From the age group between 17-24 yrs. As per the report, Over 90% of Gen-Z

December 10, 2020

Blog

Launching a Film on Social Media in 2021
We found this Twitter case study on how they helped launch Love, Victor on Hulu a perfect analysis of some of the strategy we've been using here at Pink Media over the past few years. Focusing on the ...

December 09, 2020

Blog

Bubly uplifts LBGTQ+ elders with drag performances, original song
Extending LGBTQ-focused efforts beyond Pride Month may help the PepsiCo sparkling water brand avoid claims of pinkwashing.

December 05, 2020

Blog

Inclusion Is Strongest in Genre and Streaming Television, According to Nielsen
Reporting on representation and inclusion on television is always a good news/bad news sort of thing, because, yes, diversity on screen is increasing and that’s good, but things are still not good eno...

December 03, 2020

Blog

Meet the out trans woman behind many of the online platforms that you know & love
"I really feared that when I came out at RebelMouse I would lose clients, I would lose employees, I would lose board members, and I am really proud to say... the opposite happened."

November 24, 2020

Blog

How IBM Reworked Itself Into an LGBTQ-Inclusive Firm
...as a member of IBM’s LGBTQ+ council, and govt sponsor for certainly one of our LGBTQ+ groups, I wish to share the methods during which our firm has made a distinction with methods for variety and i...

November 19, 2020

Blog

Egon Zehnder and Out Leadership Announce Partnership
Egon Zehnder, the world’s leadership advisory firm, and Out Leadership, the first and only global platform for CEOs and multinational companies to advocate for LGBTQ+ inclusion and equality, today ann...

November 02, 2020

Blog

Abercrombie & Fitch Teams With Megan Rapinoe to Tackle Mental Health
The brand has gone from "most hated" to perhaps one of the most progressive when it comes to diversity, equity and inclusion.

October 10, 2020

Blog

Oreo created limited edition rainbow cookies to celebrate LGBTQ+ History Month
Oreo and PFLAG have released a limited edition rainbow cookie in celebration of LGBTQ+ History Month.

September 16, 2020

Blog

.GAY Is Good – Official Domain Launch Brings Historic LGBTQ Online Representation
New .gay domains now available will proudly signify more inclusive and safer online spaces - Domain registry Top Level Design today announced the public launch of top-level domain (TLD) “.gay”, enabli...

September 14, 2020

Blog

What Happened When a CEO Came Out as Transgender
Wynne Nowland’s life-changing transition stirred surprise, support and new challenges at the company she runs.

September 12, 2020

Blog

What LGBTQI women want from advertisers
Facebook is here to drive business equality for LGBTQI women, providing an insight into what we want from brands... Cast your mind all the way back to April earlier this year and you might remember a ...

September 02, 2020

Post

#ILoveGay Today’s “Voices of LA”
#ILoveGay “Voices of LA” showcases some of LA's LGBTQ+ creativity, featuring and bringing together some of those amazing LGBTQ+ voices from Southern California. Join us as we explore the best in us, t...

August 06, 2020

Blog

How Subaru created the blueprint for selling cars to LGBTQIA+ consumers
In the 90s Subaru ran one of the most progressive ad campaigns. Daring to be different, it laid the blueprint for future all future LGBTQI+ marketing.

July 23, 2020

Blog

Queer to Stay: An LGBTQ+ Business Preservation Initiative
HRC and Showtime aim to help support and preserve businesses that serve the LGBTQ+ community with a focus on LGBTQ+ people of color, women and the transgender community.

July 15, 2020

Blog

StartOut and Socos Labs announce the launch of the Pride Economic Impact Index
The goal of the SPEII is to quantify the unrealized potential of “out” high-growth LGBTQ+ entrepreneurs, for the benefit of the US economy at large.

July 07, 2020

Blog

How Brands Can Appeal To The LGBTQ Community Through An Intersectional Lens
The Black Lives Matter movement and the Pride movement share the same foundations: they're both movements against the systematic oppression of marginalized groups. Here's how brands can appeal to the ...

July 03, 2020

Blog

New LGBTQ Community Survey Reveals Brands Supporting LGBTQ Equality “More Important Than Ever”
Apple, Disney, Nike, some of the brands doing the best with LGBTQs; Ability to respond to Covid-19, a top concern; Majority will vote in November elections and are stressed out

June 06, 2020

Blog

Co-Lead Josh Machiz On Building A Nasdaq LGBT Leaders Conference
The NASDAQ employees take pride in making NASDAQ the leading company that it is, with respect for their diverse backgrounds and colleagues included. In the #NasdaqFam Pride series, they will be featur...

June 03, 2020

Blog

The big business of LGBTQ+ Pride as it goes virtual
With many Pride events moving to virtual platforms, many are wondering how the community will find the support it needs.

June 02, 2020

Blog

'Less tangible for brands': Marketers pull back from Pride Month sponsorships
Pride Month has become an economic engine, with brands pouring money into sponsorships for the many celebrations that normally take place nationwide. But with lockdown orders still in effect in many s...

May 28, 2020

Blog

Study: Seeing LGBTQ+ People in Ads, Media Makes Viewers More Accepting
A new survey from GLAAD and Procter & Gamble underscores the importance of visibility.

May 27, 2020

Blog

How to stay relevant with the LGBTQ+ community in uncertain times
For companies wanting to support the LGBTQ+ community, you are most welcomed. We need your partnership—truly! But, please consider some advice before jumping into the mix.

May 22, 2020

Blog

'Community first, product second': Pride campaigns kick off in beauty
Pride is now an established marketing opportunity for consumer brands across sectors, and Pride-themed promotions have begun to trickle in from beauty brands even without physical parades this year. 

May 20, 2020

Blog

#PridePledge Asks Brands to Pivot LGBTQ Budgets for Covid
Influencer Ashlee Marie Preston says brands often spend millions in June—funds that are needed now more than eve.

May 17, 2020

Blog

Ruth Hunt: ‘At university I found other girls who liked girls, cheap alcohol and smoking’
The LGBTQ+ campaigner, 40, talks about growing up gay, becoming a baroness and still longing for a cigarette

May 13, 2020

Blog

Meet Tuvia Borok – The Goldman VP Who Won’t Stop Making Change
Tuvia Borok was at the top of his game when he fractured his C1 spine. The following year, he ran an Ironman.

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