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#GayStyle Featured Content
'Community first, product second': Pride campaigns kick off in beauty
Pride is now an established marketing opportunity for consumer brands across sectors, and Pride-themed promotions have begun to trickle in from beauty brands even without physical parades this year. 
May 22, 2020

How MeUndies is aligning itself with cultural moments like Pride

Developing collections around popular events has become a significant strategy for MeUndies in 2019.
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June 04, 2019

Drag queens sport Ikea’s products in retailer’s Pride campaign
Ikea Canada is celebrating Pride with a colorful campaign that features drag queens wearing its lamps, shower curtains and umbrellas on the catwalk.
June 25, 2018
Hari Nef Is the First Transgender Model to Star in a L'Oréal U.S. Campaign
L'Oreal Paris is making history and celebrating diversity by casting transgender model Hari Nef in its latest ad campaign.
January 10, 2017

Brands Are Throwing Out Gender Norms to Reflect a More Fluid World

James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy. No doubt the half-century-old brand raised a few eyebrows last week when i...
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October 19, 2016

Beautiful Planning Marketing & PR Lands TomboyX
Beautiful Planning Marketing & PR, announces the addition of TomboyX to client roster. TomboyX has hit the market as more than just another fashion brand. Instead they are a cultural movement of strong women who are using their exceptional comfortable products as tools to promote education and change.

July 15, 2016

Luka Sabbat, the 18-Year-Old Fashion Influencer

What’s more, Mr. Finnegan said: “He’s young, he’s biracial, he’s straight but hangs out with gay and trans people, and he’s friends with designers and rappers. A yo...
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April 11, 2016


How Grindr became a major digital player

When Tinder launched, people were sceptical. It was viewed as the Grindr for straight people — and that wasn’t necessarily a good thing. It was the hetero version of an app that many saw a...
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February 11, 2016


Ad Age's 2015 Magazine A-List: See All the Winners

Their Annual Picks of the Titles Pushing Publishing Forward
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February 08, 2016

How a Gay Hookup App and Apple TV Helped Open New Markets for Menswear
From models shooting selfies on the runway to a fashion show on Grindr, designers are really exploring the limits of new platforms to get their work in front of new audiences.
January 29, 2016

Why You'll Soon Be Seeing Diesel Ads on Grindr, Tinder, Pornhub and Youporn

Whilst exploring our obsession with social media, the cast of Joe Jonas, Kiko Mizuhara, Stav Strashko and co will touch you in unexpected places. We spoke with Nicola Formichetti about why Diesel&rsqu...
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January 11, 2016

WATCH: Nordstrom Holiday Ad Features Gay Male Kiss – “The Homecoming”
Nordstrom the American upscale fashion retailer has created a holiday commercial that feature’s two gay men kissing - The commercial titled The Homecoming shows an impeccably dressed man arriving home carrying his luggage and a Nordstrom bag. He picks up a dog happy for his arrival, then he shares a kiss and hug with another man.
December 07, 2015

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