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#GaySports Featured Content
This Twitter Thread Perfectly Illustrates Why LGBTQ Support Is No Longer Risky for Brands
Few would argue that American society has changed dramatically since the 1969 Stonewall riots in Manhattan’s Greenwich Village marked the beginning of the modern gay rights movement. At the time of the event itself, which happened 48 years ago this week, homophobia was rampant, even in famously metropolitan Manhattan. After the riots, the New York Daily News, which is now seen as the left-le...
June 28, 2017
   #GayNYC
   #GaySports
NGLCC Scores NBA Partnership, Vastly Expanding LGBT Inclusion in Sports Leagues Purchasing from LGBT-Owned Businesses
The National Gay & Lesbian Chamber of Commerce [NGLCC), the business voice of the LGBT community, is proud to welcome the National Basketball Association [NBA) to its list of nearly 200 top corporations and government agencies seeking certified LGBT Business Enterprises [LGBTBEs) into their supply chains alongside other diverse communities. This kind of inclusion not only expands the ongoing effor...
May 10, 2017
   NGLCC
   #GayNewHaven
   #GaySkiWeek
   #GaySports
Nike launches powerful new diversity and equality campaign
The 1:30 commercial is shot in black and white and stars LeBron James, Serena Williams, Kevin Durant, Victor Cruz, Gabby Douglas, Megan Rapinoe, and hurdler Dalilah Muhammad.
February 13, 2017
   #GaySkiWeek
   #GaySports
Why Mainstream Brands Like Nike and Clairol Are Putting Trans Stories Front and Center
In early August, Nike aired a 30-second spot during NBC's prime-time coverage of the Olympics featuring triathlete Chris Mosier, the first transgender athlete to make a U.S. men's national team.
September 11, 2016
   #GaySports
   #Transgender
The Focus Group August 13 – Andrew Bolton, Rio, and Racist Potato Chips
Andrew Bolton, VP of Brand Partnerships at Knotch, joins Tim and John to talk about life as a world clas-s rower, the Rio Olympic Games, and starting his career during one of the worst recessions in US history. Texts not intended for Mom, but sent to her by accident, caught John’s eye while Tim discusses the latest dust-up about “racist” images on the new Lay’s international flavor chip bags.
August 13, 2016
   Focus Group Radio
   #Gaymer
   #GaySports

W+K New York and Equinox Are #PoweredByPride

Equinox gym, which is based in New York, has always had close relationships with the LGBT community. Since the company looks to provide an environment that’s “open to all,” one could...
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June 16, 2016

   #GayNYC
   #GaySports

Eyeing Inclusion, MLB Teams With LGBT Business Group

Continued coverage of the NGLCC/MLB initiative... The National Gay and Lesbian Chamber of Commerce will begin to help its members—mostly small businesses—work with MLB teams. The ...
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March 13, 2016

   #GayLeather
   #GaySports

Exclusive: MLB, NGLCC Announce Partnership to Boost LGBT-Owned Businesses

In a win for LGBT-owned small businesses across the U.S., Major League Baseball is announcing a partnership with the National Gay & Lesbian Chamber of Commerce (NGLCC) to help certified businesses...
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March 07, 2016

   NGLCC
   #GaySports
Cleveland's 2014 Gay Games helped generate major dollars for LGBT- and women-owned businesses
The 2014 Gay Games generated $288,894 for LGBT-owned businesses and $296,531 for women-owned businesses, according to Plexus, the LGBT and Allied Chamber of Commerce.
August 20, 2015
   #GayOhio
   #GaySports
Nissan's First LGBT Effort Ties Into Champ Softball Series
A Nissan spokesperson tells Marketing Daily that the print ad campaign, Nissan's first such national effort, launches after the tournament and will be in national LGBT pubs like the "Advocate," and
may have a digital component.

August 15, 2015
   #GaySports

Nissan Partners with North American Gay Amateur Athletic Alliance in Its First-Ever LGBT Ad Campaign

Nissan will partner with the North American Gay Amateur Athletic Alliance (NAGAAA) to sponsor its 39th Annual Gay Softball World Series event taking p
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August 14, 2015

   #GaySports
Michael Sam Featured In Coke's Anti-Bullying #MakeItHappy Super Bowl Campaign
Michael Sam, the first openly gay player to be drafted by the NFL, is among the celebrities starring in Coca-Cola's #MakeItHappy Super Bowl Campaign
February 02, 2015
   #GaySports

Gay Games pumped $52 million into Cleveland-area economy, says new study

The 2014 Gay Games, which attracted nearly 8,000 athletes to Northeast Ohio in August, added $52 million to the local economy during the eight-day event, according to a just-completed study by two eco...
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December 03, 2014

   #GayOhio
   #GaySports

NFL Scores Points With Gay Business Owners

With Michael Sam stuck in football limbo, many are wondering where that leaves the movement for LGBT equality in professional sports. While the situation on the field remains murky, the National Footb...
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November 12, 2014

   #GayNYC
   #GaySports
Anatomy of an Ad Buy - Gay Games 2014 - Cleveland
Introducing the first of a series of articles entitled Anatomy of an Ad Buy, whereby we break down in detail an ad buy that incorporates banner ads, e-mail, video, mobile and social media placements in the overall campaign.
October 05, 2014
   #GaySports

DirecTV Kicked Off the NFL Season With an Ad Featuring a Gay Couple

A same-sex couple locked in an embrace [or is it a tackle?) smash through their home in slow-motion in a surprisingly inclusive spot for DirecTV's NFL Sunday Ticket. These guys have a "friendly rivalr...
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September 10, 2014

   #GaySports
Big Idea: How to engage LGBT audiences
How do you leverage the trending cultural shift toward LGBT equality? Ask one of Radarwork's leading clients, The Los Angeles Dodgers, a brand that’s standing on the right side of history even in the delicate arena of sports.
July 23, 2014
   #GayLA
   #GaySports
#ProudToPlay: The world of sports gets the YouTube treatment
When San Diego LGBT Weekly had the opportunity to speak with Raymond Braun, a man who, not quite 25, was named one of Forbes Magazine's 30 most influential Americans under 30...
July 05, 2014
   #GaySanDiego
   #GaySports
Campanelli's commentary: It's smart to support the Gay Games
Aside from a few cab drivers upset with Gay Games ads on their vehicles, there has been “not a thing,” says Thomas Nobbe, the event's executive director.
June 16, 2014
   #GayOhio
   #GaySports

Coast Cleared by Others, WNBA Finally Finds Its Gay Pride

The WNBA, which has been around for nearly two decades, is trumpeting its marketing strategy.
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June 12, 2014

   #GaySports
WNBA to market to LGBT community
Amid a surge of public opinion in favor of gay rights in the U.S., the WNBA is launching a campaign to market the league to the LGBT community, becoming the first pro sports league to specifically recruit gay, lesbian, bisexual and transgender fans to its games.
May 22, 2014
   #GaySports
Michael Sam already has a Visa commercial
You don't often see big-bucks endorsement deals immediately handed out to the 249th pick in the NFL Draft.
May 14, 2014
   #GaySports
Cleveland developing registry of LGBT businesses in time for Gay Games
A registry of businesses owned by members of the LGBT community is being developed in time for the 2014 Gay Games scheduled for the...
April 28, 2014
   #GayOhio
   #GaySports

Rutgers Athletic Director opens up on media coverage, coaching standards, and being gay

Despite being one of few openly gay Division I athletic directors, she does not care to be at the head of any proverbial gay pride parade.
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April 04, 2014

   #GayNJ
   #GaySports



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